Steps of learning: Competence

Wicked Apple Concepts articles

Let's dive into the exciting world of competence, shall we? To begin, we have a level fondly known as "Unconscious Incompetence." Think of it as blissful ignorance. You don't know what you don't know, and life is but a dream. But then, the dream ends and you enter "Conscious Incompetence," where you become disturbingly aware of what you don't know.…

Big leaps vs micro shifts: what’s more impactful?

Wicked Apple Concepts articles

So you're pondering upon the age-old question – to leap or to shift? It's a bit like comparing an espresso to a slow-drip coffee. Both deliver the caffeine jolt, but they do so in drastically different ways. The 'big leap' is your espresso shot – a bold and significant change that demands high stakes, intense planning, and a chunk from…

Building a Strong Company Culture: The Key to Success

Wicked Apple Concepts articles

My experience over the years when it comes to keeping the company culture alive is almost like tending to a garden. It needs constant attention—preferably with a cup of coffee in hand (or tea if that's your poison). A thriving company culture isn't just about painting the office walls with motivational quotes or having Friday pizza parties, although, let's be…

Social Entrepreneurship: Doing Well by Doing Good

Wicked Apple Concepts articles

There's something peculiarly satisfying about finding that sweet spot - a niche, as they call it in the business world, where you can carve out your own unique offering. For me, this epiphany arrived as I journeyed through the whirlwind world of startups. I've always held this belief, tightly sewn into the fabric of my entrepreneurial spirit: I wanted to…