Big leaps vs micro shifts: what’s more impactful?

Wicked Apple Concepts articles

So you're pondering upon the age-old question – to leap or to shift? It's a bit like comparing an espresso to a slow-drip coffee. Both deliver the caffeine jolt, but they do so in drastically different ways. The 'big leap' is your espresso shot – a bold and significant change that demands high stakes, intense planning, and a chunk from…

Building a Strong Company Culture: The Key to Success

Wicked Apple Concepts articles

My experience over the years when it comes to keeping the company culture alive is almost like tending to a garden. It needs constant attention—preferably with a cup of coffee in hand (or tea if that's your poison). A thriving company culture isn't just about painting the office walls with motivational quotes or having Friday pizza parties, although, let's be…