Social Entrepreneurship: Doing Well by Doing Good

Wicked Apple Concepts articles

There’s something peculiarly satisfying about finding that sweet spot – a niche, as they call it in the business world, where you can carve out your own unique offering.

For me, this epiphany arrived as I journeyed through the whirlwind world of startups. I’ve always held this belief, tightly sewn into the fabric of my entrepreneurial spirit: I wanted to give back to the community that so generously fuelled my dreams.

Oh, the joy I found in branding, marketing, business! As I climbed the ladder, my heart swelled with pleasure every time I could offer a nugget of advice, a slice of wisdom to someone in need. An idea began to sprout in my mind. A niche, you might say. Aha! The role of a Business Coach/Consultant – it was waiting for me all along!

Why do I call it my last position? Well, it’s not because I’ve given up on my ambitions. Quite the opposite! It’s because I’ve found a vocation that brings me pure, unadulterated joy. And it’s here, in the act of guiding aspiring companies – much like my former self – where I truly feel alive.

Small businesses, I believe, are the backbone of our society. This isn’t just my sentiment but a truth echoed by many. As I navigate this path, selfishly reaping the joy of helping others overcome hurdles I myself once stumbled upon, the satisfaction is immeasurable. It’s a journey not without its potholes, but oh, the joy of watching them stride forward, knowing I played a part in their success!

In the end, prosperity isn’t just about wealth. It’s about finding joy in your work, about uplifting those who genuinely impact our economy, our lives, and our lifestyles. This is my chosen path – a path that infuses my life with purpose and pleasure. Now, if that isn’t the epitome of living, tell me, what is?