Rollercoaster ride of business

Wicked Apple Concepts articles

Running a business is like being strapped into a rollercoaster blindfolded. You think you’re in control, that you’ve got the route map in your head. But, surprise, surprise! Reality check, folks — you don’t have a clue about the wild ride you’re about to embark on. Ready to dive into the abyss with your investment capital? Brace yourselves, because there’s a good chance you might not see that money again. No, not being a killjoy here, just calling it ‘a risk’.

You’re at the peak now, enjoying the serene view, fantasizing about people throwing money at you as soon as you open. Wake up, dreamer! In the real world, customers don’t line up to shower you with cash. Trust me, I wish that were the case. But alas, it’s about as likely as a unicorn galloping down Main Street.

And now comes the epic drop. The speed and gravity drag your stomach into your throat and you’re bombarded with a barrage of self-doubt. “Do I even know what I’m doing?” “Am I gambling my family’s future?” “How do I get customers?” “Can I afford marketing?” The questions keep piling up like a game of Dreaded Doubt Jenga.

Hang on tight though, because this is where mental strength and perseverance step in, like the best friends you never knew you needed. Yes, entrepreneurship can be a dazzling, exhilarating journey. It challenges you, pushes you to your limits. It requires grit, hustle and staying power. And if this is your passion, you don’t have a choice. You have to hang in there.

The silver lining? You’re not alone. There’s an army of entrepreneurs who’ve been there, done that. It could be your neighbor who’s been in business for 20 years, your school friend who’s a serial entrepreneur, or a professional consultant you hire. So, as you stumble out of the rollercoaster, dizzy but excited for the next ride, remember, perseverance is your ticket to success in this thrilling theme park of entrepreneurship. Without it, you might as well not even get in line for the ride.