Building a Strong Company Culture: The Key to Success

Wicked Apple Concepts articles

My experience over the years when it comes to keeping the company culture alive is almost like tending to a garden. It needs constant attention—preferably with a cup of coffee in hand (or tea if that's your poison). A thriving company culture isn't just about painting the office walls with motivational quotes or having Friday pizza parties, although, let's be…

Social Entrepreneurship: Doing Well by Doing Good

Wicked Apple Concepts articles

There's something peculiarly satisfying about finding that sweet spot - a niche, as they call it in the business world, where you can carve out your own unique offering. For me, this epiphany arrived as I journeyed through the whirlwind world of startups. I've always held this belief, tightly sewn into the fabric of my entrepreneurial spirit: I wanted to…